Post by account_disabled on Dec 2, 2023 2:11:59 GMT -7
In the world of business and digital marketing in 2022, there are new tools that help make doing business easier and there are many different approaches to doing business in every industry. which cannot be denied that marketers or entrepreneurs in every business group Everyone must adapt to keep up with changes in consumers. To make your own brand understand and reach customers including planning marketing strategies to meet needs For this article, STEPS Academy will take readers to look at digital marketing trends and business models in 2023 in order to adapt to the trends and apply them to our campaigns appropriately.
Updated 14 digital marketing trends and business strategies for 2023 1. Build good, long-term Phone Number List relationships with influencers In the past, marketing was done in the form of Word of Mouth or word-of-mouth marketing. It was considered a very good response because word of mouth from people we respect and trust will make the target group decide to buy products with us. But for the digital age Influencer group These are famous people with a large number of followers, and some influencers are trusted as reviewers. Therefore, when brands choose influencers to promote or review products and services, it will help increase their new customer base. Especially in planning strategies for marketing with influencers in the long term to create brand loyalty or Brand Loyalty.
In addition, statistics from the Influencer marketing website indicate that 93% of marketers do Influencer Marketing for the following results: Picture from Oberlo to create brand awareness build trust and brand loyalty Reach out to new target groups to increase conversions Generating leads Setting a new trend 2. Focus on video content and live streaming Video content format It has continued to gain popularity since 2020 and continues to trend upwards. Especially content from social media platforms from Instagram and TikTok, with past results Most brands saw an increase in both brand awareness and engagement from Millennials and Gen Z. As for live broadcasting or live streaming, it is a marketing trend that readers may have seen on many platforms as well, such as Facebook, YouTube and Instagram.
Updated 14 digital marketing trends and business strategies for 2023 1. Build good, long-term Phone Number List relationships with influencers In the past, marketing was done in the form of Word of Mouth or word-of-mouth marketing. It was considered a very good response because word of mouth from people we respect and trust will make the target group decide to buy products with us. But for the digital age Influencer group These are famous people with a large number of followers, and some influencers are trusted as reviewers. Therefore, when brands choose influencers to promote or review products and services, it will help increase their new customer base. Especially in planning strategies for marketing with influencers in the long term to create brand loyalty or Brand Loyalty.
In addition, statistics from the Influencer marketing website indicate that 93% of marketers do Influencer Marketing for the following results: Picture from Oberlo to create brand awareness build trust and brand loyalty Reach out to new target groups to increase conversions Generating leads Setting a new trend 2. Focus on video content and live streaming Video content format It has continued to gain popularity since 2020 and continues to trend upwards. Especially content from social media platforms from Instagram and TikTok, with past results Most brands saw an increase in both brand awareness and engagement from Millennials and Gen Z. As for live broadcasting or live streaming, it is a marketing trend that readers may have seen on many platforms as well, such as Facebook, YouTube and Instagram.